Domino’s Pizza Business Environment Essay

Assignement Business Environment Feb 2013 TASK 1 a: Examine the various types of organisations and their purposes and compare the mission, goals, and the strategic objectives of your chosen organisation with a similar organisation. The various types of organisations are: – Sole traders – is a person who start a business by one individual. Advantage: – Retain all the profit – Maintain full control of the business – Information about sole trader is keep private – Direct contact with customers – The business can be based on the sole trader skills Disadvantages: – Unlimited liability. Difficult to have finance for business – Intense competitions from bigger firms – When the owner dies the business ends too – Partnerships – is then when two or more persons became associate and start a business together. Advantage: – More money for business – The partners can have different skills – Shared decision making – Business losses shared between the partners – Partners can replace each other if needed Student ID 11170 page 3 of 20 Assignement Business Environment Feb 2013 Disadvantages – The profit must be share – Unlimited liability – To take a decision must consult all partners. – The partnership must be reformed in the event of the death of one partner – Private Limited Companies – is an independent entity that provides limited liability and legal protection for its shareholders. Advantages: – Limited Liability – The business will continue even if one of the owners die – Separate entity – More capital can be raised Disadvantages – Profit must be share – There is a legal procedure to set up the business – Firms are not allowed to sell shares to the public. – Financial information filed with the Registrar can be inspected by any member of the public. – Public Limited Companies – is a company that work with stock exchange and its share can be buy or sell from anyone Advantages: – Limited Liability – New shareholders and investors can be easily assimilated – The company has a legal existence separate from management and its members Student ID 11170 page 4 of 20 Assignement Business Environment Feb 2013 – Because of their size a PLC can sometimes dominate the market Disadvantages – Setting up the costs can be very expensive – The firm is open to public inspection – Because of their size they cannot always deal with customers at a personal level. Decisions can be slow because the PLC has many directors – Cooperatives – is an organisation founded and controlled by a group of volunteer users for their benefits. Advantages: – Buying in bulk – Working together to solve problems – Good motivation of all members to work hard for profit Disadvantages – Possibility of conflicts between members – Poor management – Longer decision – making process – Franchises – is an organisation that operates under the brand of another organisation that is already in the market called franchisor. Advantages: – Operate in an already known brand – Support from franchisor ( training, financial). – Can work with franchisor’s existing partners Disadvantages Student ID 11170 page 5 of 20 Assignement Business Environment Feb 2013 – Must work from roles already established from franchisor, the franchise has no control of the business – Franchise must to pay franchisor because use their name. – Private Sector and Public Sector Organisations Student ID 11170 page 6 of 20 Assignement Business Environment Feb 2013 DOMINO’S PIZZA – FRANCHISE INTRODUCTION Domino’s pizza was founded in 1960 by Tom Monaghan (www. coversupermarket. com) and his brother. After one year Tom bought him brother’s half became the sole owner. In 1967 Domino’s opened the first franchise in 1978 to have over 200 franchise stores. In 1985 they opened their first store in UK currently reaching over 700 stores. By 2000 coming to have more stores in fallowing countries: Canada, Tokyo, India etc. In 1998, after 38 years of ownership Domino’s pizza sold 93 percent of the company to Bain Capital for $1 billion. In 2004 Domino’s began trading common stock on the Stock Exchange. In 2006 they opened 8000 total stores in international markets. The company is still growing today with more than 9350 stores in more than 60 international markets. In same year they starts its sponsorship of The Simpsons in UK. (the Domino’s effect. 13 supplement, Estates Gazette, July 19 2008 Issue) In 1999 Domino’s became the first home delivery company to float in the Alternative Investment Market. In 2000 they introduced hot bags to keep the pizzas hot and crisp during delivery. Domino’s started making pizza and today the current menu is a variety of Italian – American products but pizza stay main product, Domino’s along time bringing many improvements countertop and toppings. The Domino’s Pizza Team is hard working, committed to excellence and serious about having fun. There are more than 170,000 team members employed by 600 corporate-owned stores, a system of 5,000+ domestic franchise-owned stores and international franchise base that operates more than 5,000 stores in more than 70 markets around the globe ( www. dominosbiz. com ). Over 21,000 team members work in UK and Irish stores and in a range of support functions ranging from marketing, IT and training. Tom Monaghan bought the business for the amount of $500, now Domino’s has already labeled as â€Å"megabrand† because it already reaches a total of $5. 1 billion in terms of global retail sales. This includes $3. 2 billion in domestic sales and $1. 9 billion in international sales. ( www. statupbizhup. com ) Student ID 11170 page 7 of 20 Assignement Business Environment Feb 2013 MISSION, GOALS AND STRATEGIC OBJECTIVES MISSION Their mission is to be the best pizza delivery company on the world. Sale more pizza, have more fun. GOALS When the business started Tom Monaghan, the founder, had an only one goal to open three stores. This goal is achieved even exceeding the expectations Domino’s has turned its attentions to a new goal, namely to make the people to love their pizza. OBJECTIVES – Improve speed and efficiency of pizza making. Improve efficiency and speed in delivery. Lower the costs of pizzas. To improve customer relations. Make more profit. Student ID 11170 page 8 of 20 Assignement Business Environment Feb 2013 COMPARE DOMINO’S PIZZA WITH PIZZA HUT(FRANCHISE) PIZZA HUT MISSION They take pride in making perfect pizza and providing courteous and helpful service on time all the time. ( www. wiki. answers. com ) Every customer says â€Å"I’ll be back! † PIZZA HUT GOAL Their goal is to reach 85% recognition of the new product in their target market. The most important goal of the company is to increase revenue and profits. PIZZA HUT OBJECTIVES To serve the customer , to provide delicious and hygienic pizza and helpful delivery service. Practice what they preach: integrity, ethics and open communications. While Pizza Hut’s mission is to improve products and customer loyalty, Domino’s Pizza and motivate their employees saying that selling more pizza then the company will have more profit and employees will be better rewarded for their work as a result will have more money for their personal activities. Pizza Hut’s goal is to launch new products and marketing in a more advantageous and profitable growth while Domino’s Pizza wants to expand their business by opening as many stores and offering products and services as good that loyalty to his customers. Domino’s Pizza and Pizza Hut are competitors in pizza market and has same market demographic characteristics. Both companies have been able to offer to the customers a good and quality pizza and services. Both companies want to have the best possible promotion of products so that they can maximize their profit and want to cover a larger part of the market. Student ID 11170 page 9 of 20 Assignement Business Environment Feb 2013 TASK 1 b – Explain how stakeholders influence organisational mission and goals and discuss how and to what extend your chosen organisations (responsabilities) meets stakeholder expectations. All stakeholders have a real importance for a company. Each of them is an important part of business. Customers. The customers want that company to provide good products and service customer. For Domino’s customers are real important, they are dependent by customer’s satisfactions and they know that it is important to keep them. Each of satisfied customer bring with him profit. To became one of the most leading pizza delivery Domino’s has made and put the focus on clients feedback regarding improving the quality of products and services carrying many times their survey. Employees. The employees want that company to create a nice place to work and to give them a good training. As well the employees is very important in this company. Without good employees no organization can grow up. Domino’s know their employees work hard every day to provide great food and customer service why invest financial resources in training them. Suppliers. The suppliers want that company to have a good and along collaboration with them and pay them bill on time. Domino’s Pizza has a good relation with suppliers because they are an important factor in a business. Domino’s Pizza is very strict when choosing their suppliers because they are one of the largest volume purchasers off pizza – related product and they need the suppliers to ensure their highest quality product Management. The management want that company grow up and increase profit. Franchisor. The franchisor want that company provide a good work and to keep a good image of brand. Student ID 11170 page 10 of 20. Assignement Business Environment Feb 2013 TASK 2 a – Explain the nature of UK economic system and how it affects business organisations such as yours. UK have a free market economy, that means the market economy have a little government control and they can fixed the price without state intervention. At same time is a market where the sellers decide what to sell and the buyers decide what they want to buy and for how much. As for other organisations and Domino’s Pizza is an advantage that they can perform the work in a free market but can also be a disadvantage because in a free market all time are more competitors. Domino’s can set their prices and their activity without been affected from government influence only if the change taxes, instead there are situations where they need to stay flexible with the prices because of competition and they need to spend more money for advertising because in a free market the costumers have many options. TASK 2 b – Discuss how governments manage the national economy briefly and analyse the impact of fiscal and monetary policy on businesses such as your chosen organisation. UK government tries to manage the national economy in the fallowing ways: – keeping a low unemployment rate – keeping a low inflation rate that is as low prices – trying to produce as many goods and services that have a growth economy – by lowering taxes The fiscal policy represents all government imposed taxes and fees to maintain a balance of macroeconomics. Fiscal policy applies to market goods and services and by increasing or decreasing taxes can have a significant impact to organisations, can rise or lower inflation and unemployment. If the government reduces taxes would be an added advantage for Domino’s Pizza because automatic and demand would increase. If demand increases the organisation can Student ID 11170 page 11 of 20 Assignement Business Environment Feb 2013 have a higher profit and that help to open other stores. When the organisation expands help lower the unemployment rate because new jobs automatically appear. When the government increases taxation the demand decreases and the organisations are discouraged to invest and unemployment increases. When inflation is high has a negative effect on Domino’s Pizza because the organisation is forced to raise the prices and this automatically leads to lower demand and this affected the company’s profit. The monetary policy is intervention of monetary authorities on cash economy. The monetary policy have influence on interest rates, exchange rate, money supply. In terms of Domino’s Pizza organisation can be seriously affected by rising interest rates because the firm need to pay more money back to bank or stop the loans witch is a really help in company’s grow up. If the interest rates increase the population can’t take loans as well and this means if the costumers don’t have money the demand decrease and the production is affected as well. Lower interest rates have the opposite effect and the organisation can make more investment because the consumption increase as well. TASK 2 c – Analyse how competition policy and regulatory mechanism work in the UK in relation to your chosen organisation. Competition policy is an organisation that tries to control commercial activity in competition so that some companies do not get to have total power over the market. Competition policy bring the follow benefit for consumer: – consumers can benefits from products and services at the best prices – to adapt to competition policy, the firm develops researches and bring new innovation Office of Fair Trading (OFT) is the UK’s consumer and competition authority. Their mission is to make markets to provide a good work for consumers. OFT do the market research and provides consumers all the necessary information to make sure that they can make the right decisions regarding the products or services that consume. Regarding Domino’s Pizza there is no informations revealing that the organisation would have created problems so that OFT intervention to be necessary. Student ID 11170 page 12 of 20 Assignement Business Environment Feb 2013 Task 3 a – Using your chosen company as an example, explain how market structure determines the pricing and production decisions. Domino’s Pizza is part of monopolistic market. The monopolistic competition is a type of imperfect competition. The monopolistic competition have fallowing characteristics:  large number of competitors in market – between prices are small differences – large number of substitutes products – high advertising – is easy to entry or exit because exist just few barriers in this competition The monopolistic market is a market where exits many organisations which provides same products or services but with different characteristics. Same like Domino’s in pizza market exist many pizza delivery organisations but their products are different in taste, bases of ingredients, brand and advertising. In monopolistic competition for Domino’s is hard to decide their prices because they are influenced by competitors witch sell products substitutes. To be able to remain at a high level in this market segment, Domino’s has invested a lot of money in advertising to get customers trust and loyalty. In monopolistic market, Domino’s may not always have the same profit because the presence of competition and they always must to make researches to differentiate the products. Student ID 11170 page 13 of 20 Assignement. Business Environment Feb 2013 TASK 3 b – Using a range of examples, analyse how market forces influence the organisational response and examine how your organisation would respond. Unlike other companies which have faced difficulties during the recession, Domino’s pizza has managed to keep afloat even increase sales. Although the economy was visible affected Domino’s has invested more money in advertising continues to promote its deals and discounts and, reportedly from 2009, for Domino’s was an advantage that much of the population affected by the recession chose to eat home this led to a sales increase of about 11%. As well if cost increases and Domino’s Pizza offer must increase prices of its products or company profits would be affected. However manages to not have a drop in demand even increase its offering in exchange quality products and fast delivery order. Another influence comes from the competition because in this domain are many competitors, so Domino’s Pizza try various way to remain high: – through more intensive advertising – goods products and customer services – fast delivery All this make the demand increase. Student ID 11170 page 14 of 20 Assignement Business Environment Feb 2013 Another influence have suppliers because if the cost of the milk or wheat increases then the supply increasing as well and Domino’s Pizza need to increase the prices and then the demand decreases. TASK 3 c – Discuss the business and cultural environment of your selected organisation and assess to what extend it shapes the behaviour of the organisation. Food is the most culturally sensitive category of consumer goods. For Domino’s richness of diversity in the workplace stimulates the work environment, creativity and innovation, and they became stronger because they use all the human resources with different culture. While age consumers change their option for consumed products. Every buyer has their own vision of quality products that wants to consume and this is influenced by lifestyle and the income of each. Domino’s has many shops in many countries with customer who have different tastes they had to adopt their products according to the demand and desires of customers in each country. For example in Korea Domino’s sell Potato Pizza which topping include potato, in France domino’s sell Saumoneta Pizza with smoked salmon and dill and creme fraiche also they sell Four Cheese pizza. Student ID 11170 page 15 of 20 Assignement Business Environment Feb 2013 TASK 4 a – Discuss how international trade affects the UK business organisation and analyse the impact of global factors on UK business, including your chosen organisation. The international trade is the exchange of goods and services outside the territorial borders. International trade has many advantages but also requires some higher costs than domestic trade. International trade is very important for economic development in general and for individual countries economic development. Like other countries and UK practice international trade because it can not produce all the goods and services they need to be continuously developing. UK import is called when purchasing goods and services produced in another country and when UK sells goods and services to other countries is called export. For Domino’s Pizza international trade is opening new opportunities borders. When the organisation can expand by opening new stores the profit is growth but also the competition increase. When competition increases Domino’s Pizza must focus on placing the best possible products and services so that its clients do not turn their attention to competitors. This means that Domino’s need to invest more time and money in advertising and researches. Another great advantage of international trade is the company access to new products and suppliers which means that international expansion helps to increase production because in international trade a country need to utilize all resources. Globalisation is a business philosophy which believes that the world can became homogeneous. Globalisation has effect on the culture, economic development, environment and political system. Globalisation have fallow drivers: – market drivers – cost drivers – government drivers – competitive drivers Market drivers – degree of homogeneity of customer needs – existence global distribution network – transferable marketing Student ID 11170 page 16 of 20 Assignement Business Environment Feb 2013 Market globalisation drivers bringing homogeneity among customers. Domino’s Pizza can provide products to customers in UK from other countries and this influences cultures, taste and lifestyle and can increase demand. Cost drivers – potential for economies of scale – transportation cost – product development cost – economies of scope Globalisation have many advantages in cost drivers because Domino’s Pizza UK can supply from another countries with cheaper product with same quality and company can benefit from lower transport prices in globalisation if purchase necessary products in larger quantities. Government drivers – lower taxation– compatible technical standards and common marketing regulations – privatisation Government can help Domino’s Pizza by lowering import taxes and export taxes. Globally, Domino’s can work in countries with less advanced technology with more advanced technology from another countries. Student ID 11170 page 17 of 20 Assignement Business Environment Feb 2013 TASK 4 b – Assess the role and impact of EU policies and directives on the UK businesses using your organisations as an example. The European Union was founded by economic and political union of 27 states. The purpose of the European Union is to create a single market, the European market, and to introduce a single currency in the Member States to facilitate commerce and to lower the risk of being affected by exchange rate. By creating a single market in Europe, Domino’s Pizza, would have many advantages and few disadvantages. EU first wants to ensure protection of traders that operate within European borders and to introduce a common external tariff to facilitate the exchange of goods and services between Member States. By creating a single market with a common external tariff, for Domino’s means new business opportunities, a simple way to have access to new market, increase number of consumer Although, in UK, Domino’s working with national currency, if here would introduce the single European currency, Euro, the company would have a number of advantages; – company would not have losses caused by exchange rates that they would be removed – the transition to the single currency would eliminate and some bank fees – there would be no a fluctuation in the prices. EU helps to reduce the unemployment rate in Europe because in most Member States any citizen has the right to live and work in another member states except do some states still retain certain restrictions which include and UK. Student ID 11170 page 18 of 20 Assignement Business Environment Feb 2013 Conclusion My opinion about this course is that now I have more knowledge about what mean business environment. I developed my vision strengths to be considered within organisation and also negative and positive influences of all factors acting on business. I have more knowledge about national and international economic system and how economy can influence the organisations. And after this course I learned which is the best position in market for to have a good business. Student ID 11170 page 19 of 20 Assignement Business Environment Feb 2013 References www. coversupermarket. com. 2012.Dommino’s Pizza. [ONLINE] Available at: http://www. coversupermarket. com/blog/? p=211. [Accessed 15 April 13]. www. dominosbiz. com. 2011. OUR TEAM. [ONLINE] Available at: http://www. dominosbiz. com/Biz-Public-EN/Site+Content/Secondary/Careers/Team/?&lang=en_us&output=json&session-id=bdec0454534e2ab7f3ed9233e6b9f7ce . [Accessed 14 April 13]. www. startupbizhub. com. com. 2011. Dominos Franchise Cost. [ONLINE] Available at: http://www. startupbizhub. com/dominos-franchise-cost. htm? &lang=en_us&output=json&sessionid=653a45ce3c73fa78dfdd910e0a4bda77. [Accessed 15 April 13]. www. wiki. answers. com. 2011. What is the mission statement for Pizza Hut? Franchise Cost . [ONLINE] Available at: http://wiki. answers. com/Q/What_is_the_mission_statement_for_Pizza_Hut? &lang=en_us&output=json&session-id=29e880efe554d20d1c63f97638aab27e . [Accessed 15 April 13]. Student ID 11170 page 20 of 20.

Gender Issues Essay

According to Elisabeth Horst, Erik Erikson’s theories pertaining to identity and intimacy disconcerns sexual differences. The primary consensus of several writers concludes that Erikson believes that women rely on marriage to develop their identity. This was written at a time when differences in sexes were treated as afterthoughts. He based his theories on the masculine version of experience. Yet Erikson did not portray women as inferior. There seems to be a conflict in underemphasizing women’s roles and overemphasizing women’s roles and overemphasizing their role in the social system. Very little was written about women in this time. One author (Marcia, 1980) implicated that intimacy becomes more of a feminine task and identity demonstrates a masculine task. Orlosfsky (1977) defines the masculine traits such as independence, autonomy, and assertiveness even more important to forming identity than the more feminine characteristics of warmth, tenderness, and understanding. Some writers disagree with Erikson’s theory of human development because they considered him to be a sexist. His writings involved the masculine aspect more than the feminine side in his studies. Horst, E. A. (1995). Reexamining Gender Issues in Erikson’s Stages of Identity and Intimacy. Journal of Counseling & Development, 73 (3), 271-278. Marcia, J. (1980). Identity in Adolescence. In J. Adelson (Ed. ), Handbook of Adolescent Psychology. New York. Wiley. Individuation and Attachments Many feminist critize Erik Erikson’s theory because of neglect or misprotrayal of female experience. He seems to presume that identity precedes intimacy. This seems to add limitations to his universal theory of human development. Even though he includes trust, autonomy, initiative, industry, identity, intimacy, generativity, and integrity into his theories. Erikson demonstrates the stages of life as: (I) Infancy showing trust vs mistrust ages 0-16 months (II)Early Childhood 17-36 months (III) Play Age (IV)School Age 6-12 (V) Adolescent (VI) Young Adult (VII) Adulthood (VIII) Mature Age It appears as if Erikson did not elaborate on attachment during infancy and childhood, thus the need to apply the notions of Jean Piaget.

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Linear Programming Model in Operation Research study is usually mathematical type of model which contains set of equations that represent objective function and constraints. The keywords in this article are Objective Function and Constraints, according to Heizer & Render (2008) Objective Function are mathematical expression expressed in linear programming designed to maximizes or minimizes some quantity, for example profit can maximized while the cost might be reduced. The objective function is also called effectiveness function, it is the mathematical expression of the objectives which may be cost of operation or profit on operation (Kumar and Hira, 2008). Constraints which is also known as restrictions are mathematical expressions of the limitations that are involved in fulfilling the objectives; they are caused by scarce or limited resources which may include money, space, manpower, materials and so on. Heizer & Render (2008) defined constraints as restrictions which limit the ext ent to which a manager can pursue an objective The objective function is more important than the constraints in a linear programming model under the circumstances in which the controllable variables which is also called the decision variables forms the major components of the linear programming model. Controllable variables are the variables that are directly under the control of the operations analyst; their values are determined by the solution of the problem. Using the stock control or inventory as an example, the controllable variables are the order size and the interval between the placed orders (Kumar and Hira, 2008). On the other hand the constraints are more important than the objective function in linear program model when the models function depends largely on the uncontrollable variables of the model. They are variables that are the function of the external environment and over which the operations analyst has no control, such variables are known as state of nature. Using the transportation system as an example, the per unit transportation cost is known as uncontrollable variable because it is subjected to continuous, unceasing change. In conclusion, it is imperative to understand and analyses the situation carefully before applying one linear programming over the other in other to improve or optimize current operations (Heizer & Render, 2008). Furthermore, it is difficult to predict or choose without examining several samples, the more reason why it is important to define variables which represent the problem  from the real world, then based on the variable determine the most applicable method (Heizer & Render, 2008). References: Heizer, J. & Render, B. (2008) Operations Management and Principles of Operations Management. PowerPoint presentation, 7th Edition. Prentice Hall, Inc., Upper Saddle River, N.J. 07458 Kumar, G.P. and Hira D.S. (2008). Operations Research, Revised Edition. Chand and Company Ltd., New Delhi.

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Research Paper #2 - Coursework Example New media platforms such as social media, blogs, digital newspapers, wikis, and websites are becoming more common and widely used in the media industry. Although old media is still trying to remain relevant, new media is exerting increasing pressure on media companies to abandon their traditional media for the new media. According to Dunlop (Para 1), new media is transforming old media by attacking its credibility. This is just one way in which new media is transforming traditional media. With specific regard to print media including newspapers and magazines, the effect is more pronounced. The presence of new media such as blogs, websites, wikis, and social media is rendering the traditional print media less relevant. For instance, even before media companies can print newspapers and magazines with the latest news, the news will have already been featured in the new media platforms. Therefore, by the time the print newspapers and magazines are released, the public has already gotten the news. However, there is still controversy regarding the effect of new media on old media. According to Bernstein (261), despite the new challenges posed by new media, traditional media is not about to be gone soon. This could be right. Currently, traditional media is still relevant. People are still reading print magazines and newspapers. In fact, according to Anderson (Para 1), revenues from digital platforms only account for a small fraction of the total advertising revenues compared to what print newspapers fetch. This shows that traditional print media is still relevant in the digital era. Moreover, the audience for traditional print media has not vanished completely. Although the audience has shrunk significantly, there is still a sizeable audience comprising mainly of the old generations that are not so used to the new media platforms. Even with this raging debate, it is clearly evident that many

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Arab-Israeli Conflict and its impacts on International relations - Research Paper Example That action immediately led to the first military conflict between Israel and few Arab countries, followed by a series of major Wars as well as minor conflicts between them throughout the second part of the 20th century. Among these conflicts, the Suez Crisis and the Six Day War were considered to be the important wars, because those wars not only impacted the geographical ‘make-up’ of the area but also impacted the international relations of various countries. That is, the international relations of the involved Arab states, Israel as well as then superpowers, United States and Soviet Union underwent changes, with alignments and realignments happening. USA and Soviet Union played ‘major’ roles in impacting or even ‘dictating’ many countries’ international relations in that period. Because of that role, equations between them, as well as their relations with the Arab states and Israel evolved maximally due to the Arab-Israeli conflicts impacting the International relations from 1945. Although, during the First Arab-Israeli conflict, USA and Soviet Union sided with Israel, realignment started happening before the Suez crisis and during the Six Day War, wit h Soviet Union siding with the Arab states, while USA supported Israel and also tried its best to maintain its neutral stance. This paper will discuss how Arab-Israeli conflicts reached the crescendo during the Suez Crisis and the Six Day War impacting the international relations of not only the involved countries but also other major countries. Genesis of the Conflict Before the World War I (1914-1918), the present day territories of Israel and Palestine were under the control of the Turkish Ottoman Empire.1 However, with the Arabs feeling discriminated under Turkish control, they fought and drove out the Ottomans with the aid of the British, who were against the Ottomans for their support of Germany. British elicited the support of the Arabs to fight against the Ottomans by promising to give them, the conquered land. In 1916, the British Commissioner in Egypt, Sir Henry McMahon gave a promise to the Arab leadership that in the aftermath of the war, former Ottoman provinces can be given to them. â€Å"I am empowered in the name of the Government of Great Britain to give the following assurances†¦Great Britain is prepared to recognise and support the independence of the Arabs in all the regions within the limits demanded by the Sherif of Mecca.†2 However, in 1917, the British Foreign Minister Arthur Balfour gave another commitment to the leading Zionist leader, Lord Rothschild that Britain is committed to â€Å"the establishment in Palestine of a national home for the Jewish people†, which came to be referred as the as the Balfour Declaration. 3 When the British got the territories through the League of Nations in the aftermath of the First World War, they minimally allocated the territories to the Arabs, and kept Palestine under their control.4 This mixed stance of the British continued for years to come. During these years, there was heightened inflow of the Jews into these territories. The Jewish Immigration to the Holy Land, which was go ing on since the 1880s

Assignment 2 for CLS325 Coursework Example | Topics and Well Written Essays - 1250 words

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Zoltan Kodaly - Research Paper Example In 1906, he attained a PHD with a thesis on Hungarian folk music, and from then, he started to work together with his friend Bartok. They both collaborated in collecting folksong and in advocating for a new vitality in Hungarian musical sector. Like Bartok, the administration at Budapest Academy nominated him to a professorship in 1907, and he stayed in the city for the rest of his life (Griffiths, 1). In his adolescence, Kodaly toured various parts of Hungary due to being the son of a stationmaster. This made him to gain a lot of knowledge of the variety of the nation’s folk music. In addition, he inherited his parents’ passion for classical music. His early work including sonata for cello and piano demonstrate his familiarization to folk aspects into a principally melodic style (Wintle, 279). Contribution to Music education As a well-known Hungarian composer and musician, Kodaly utilized a considerable part of his inventive efforts to the musical education of the Hungarian country. He developed this concern over several years beginning with the folk song collection in 1905. In the 1920's, he started composing for children's choruses and required his composition learners to practice the same. This was after being conscious of the great concern to advance the quality of singing and music training of children and teachers equally. Folk music offered motivation, in addition to the musical foundation, for many of the compositions. By 1929, he resolved to change the teaching of music and make it an essential part of the education of every child (Singers.com, 1).

The Impact of E-Commerce Technology on the Air Travel Industry Essay

The Impact of E-Commerce Technology on the Air Travel Industry - Essay Example If I were the primary decision maker in these airline companies, I would come up with brilliant ideas to ensure that my airline company adopts a measure aimed at making it to enjoy a competitive advantage over its competitors. Having realized the inefficiencies of travel agents, I would ensure that I introduce the use of modern Information Communication Technology (ICT) in my company. This is a new innovation that would help us to realize a tremendous growth in our services. When all the activities are done in compliance with the new system, it would be much easier for the company to expand its client base and be able to reach a large number of potential clients than it could otherwise manage. In other words, I would advocate for the full adoption of SABRE system. This is an advanced technology that would be of much help to my organization. Once every activity is computerized, it becomes much easier for the airline to improve the quality of its services. At the same time, it would avail information to our clients wherever they are. Thus, it becomes much easier for them to plan their trips and make online reservations whenever they feel to do so. Automating our services would definitely put us in the right path of enjoying a competitive advantage over our rivals. Rather than advocating for the adoption of ICT, I would emphasize the role of novelty. Meaning, any changes to be effected would have to be novel and beneficial to the organization. They should be highly advanced to seal any loophole that might be experienced. If this happens, we would definitely be in the right path of out doing all our competitors before emerging as the best alternative airline in the market. In my opinion, the automation of airline services is commendable. It is a worthwhile initiative aimed at improving the quality of service delivery by the airline company. SABRE technology is one of its own kind. Meaning, it had to be

Culture, Power and Resistance in the Twenty-First Century Essay - 1

Culture, Power and Resistance in the Twenty-First Century - Essay Example However, the already present culture present in most central and western parts of Europe and North America, as well as other richly concentrated locations, simply witnessed an acceleration in such changes in culture has they were already accustomed towards it. As for the rest of the world, the change was highly volatile in nature. It has been regarded by Hobsbawm 1994, that around 80 percent of the middle ages culture were felt to be gone in the 1960s. Capitalism entails the globalization, the market and liberalization, where capitalist leaders are adamant in creating a true whole global economy. However, they do face opposition who can be supposedly classified as anti-capitalists. Heartfield 2003, states that these critics hold more weight in their standings, to what it may seem to be. They emerged as â€Å"fight backs of those who had been the targets of the neoliberal rollbacks of the eighties†. The declining influence of developed nations as well as the concept of nationalism in developing economies, which gave rise to the anti-capitalist movement. Capitalism has led to a major shift in culture as well as lifestyle. For example, the entire world has witnessed major declines in the agricultural labour force. This not only applies to developed nations, but to developing nations as well. Hobsbawm 1994 says, the population of Spain and Portugal comprised of just under 50 percent within the agricultural sector in 1950, which has then reduced to 14.5 percent and 17.6 percent respectively, within thirty years. Given the nature of capitalism and its free fall freedom in movement, the post war years did create many ‘direct action’ movements or resistances. There were instances of non violent civil disobediences such as the British Committee of One Hundred anti nuclear protestors, the Red Army Faction in Germany. Opposition towards capitalism could also be said to be a form of political terrorism, which was in its nature conspiratorial,

Bureau of Correction Essay Example for Free

Bureau of Correction Essay Corrections in the Philippines started during pre-colonial times when the task was community-based. It was only during the Spanish regime that an organized corrective service was made operational. The main penitentiary was the Old Bilibid Prison at Oroquieta Street in Manila which was established in 1847. It was formally opened on April 10, 1986 by a Royal Decree. About four years later, on August 21, 1870, the San Ramon Prison and Penal Farm in Zamboanga City was established to confine Muslim rebels and recalcitrant political prisoners opposed to the Spanish rule. The facility which faced the Jolo Sea had Spanish-inspired dormitories and was originally set on a 1,414-hectare sprawling estate. When the Americans took over in the 1900s, the Bureau of Prisons was created under the Reorganization Act of 1905 (Act No. 1407 dated November 1, 1905) as an agency under the Department of Commerce and Police. It also paved the way for the re-establishment of San Ramon Prison in 1907, which was destroyed in 1898 during the Spanish-American War. It placed under the auspices of the Bureau of Prisons and started receiving prisoners from Mindanao. Before the reconstruction of San Ramon Prison and Penal Farm, the Americans established in 1904 the Luhit Penal settlement (now Iwahig Prison and Penal Farm) on a vast reservation of 28,072 hectares. It would reach a total land area of 40,000 hectares in the late 1950s. It was located on the western most part of the archipelago far from the main town to confine incorrigibles with the hope of rehabilitation. The area was expanded to 41,007 hectares by virtue of Executive Order No. 67 issued by Governor Newton Gilbert on October 15, 1912. Other penal colonies were established during the American regime. On November 27, 1929, the Correctional Institution for Women (CIW) in Mandaluyong City was created under Act No. 3579 while the Davao Penal colony in S outhern Mindanao was opened on January 21, 1932 under Act No. 3732. The CIW was founded to provide separate facilities for women offenders. To date, there are two Correctional Institutions for Women, the one mentioned in Mandaluyong and the other one is located in Davao Prison and Penal Farm in Dujali, Davao Del Norte. Owing to the increasing number of committals to the old Bilibid Prison in Manila, the New Bilibid Prison was established in 1935 in the southern suburb of Muntinlupa City. The old prison was transformed into a receiving center and a storage facility for farm produce from the colonies. It was later abandoned and is now under the jurisdiction of the Public Estates Authority. After the American regime, two more penal institutions were established. These were the Sablayan Prison and Penal Farm in Occidental Mindoro under proclamation No. 72 issued on September 26, 1954 and Leyte Regional Prison under proclamation No. 1101 issued on January 16, 1973. The Bureau of Prisons was renamed Bureau of Corrections under the New Administrative Code of 1987 and Presidential Proclamation No. 495 issued on November 22, 1987. It is one of the attached agencies of the Department of Justice. The Bureau of Corrections presently has seven satellite prisons, namely; the New Bilibid Prison in Muntinlupa City, the Correctional Institution for Women in Mandaluyong City, the Sablayan Prison and Penal Farm in Occidental Mindoro, the Leyte Regional Prison in Abuyog, Leyte, the Iwahig Prison and Penal Farm in Puerto Princesa City, Palawan, the San Ramon Prison and Penal Farm in Zamboanga City and the Davao Prison and Penal Farm in Dujali, Panabo, Davao Del Norte. Of these prison satellites, the New Bilibid Prison in Muntinlupa City as the Central Office serves as the main penitentiary as the Central office is also located in there. As of August 2012, the total population of prisoners confined in all satellites of the BuCor is 20,000. It is at this juncture, that handling, managing and taking care of the records of these inmates are of complex types of work which have to be performed by the competent personnel assigned at the â€Å"Inmate Document and Processing Division.†

Green Marketing In India: Importance and Challenges

Green Marketing In India: Importance and Challenges This paper explains the concept, importance, challenges of green marketing. It also includes some green marketing cases and its future in India. Green marketing is a new concept which has developed particular importance in the modern market. Green marketing is the marketing of products that are presumed to be environmentally safe. Other similar terms used are Environmental Marketing and Ecological Marketing. Firms may choose to green their systems, policies products due to economic and non- economic pressures from their consumers; business partners, regulators, citizen groups other stakeholders. Indian literate and urban consumer is getting more aware about the merits of green products. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. 1. Introduction Environmental issues have gained importance in business as well as in public life through out the world. It is not like that a few leaders of different countries or few big renowned business houses are concerned about the day to day deterioration of oxygen level in our atmosphere but every common citizen of our country and the world is concerned about this common threat of global warming. So in this scenario of global concern, corporate houses has taken green-marketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. Clearly green marketing is part and parcel of over all corporate strategy; along with manipulating the traditional marketing mix (product, price, promotion and place), it require an understanding of public policy process. So we can say green marketing covers a broad range of activities. 1.1 What is Green Marketing? Green or Environmental Marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Firms use green marketing in an attempt to address cost or profit related issues. In implementing green marketing, consumers, corporate and the government play a very important role. But there are few constraints in implementing it like lack of consumer awareness, financial constraints, limited scientific knowledge, lack of stringent rules and competitive pressures. Green marketing involves developing and promoting products and Services that satisfy your customer wants and needs for quality, performance, affordable pricing and convenience without having a detrimental impact on the environment 2. Four Ps of Green Marketing Product A firm needs to develop environmentally safe products to have more impact on consumers than competitors. For this, it needs to identify customers environmental needs and develop products to address these needs. Price Usually environmental benefit is an added bonus but will often be the deciding factor between products of equal value and quality. Most customers will only be prepared to pay a premium if there is a perception of additional product value. Place Green products, in most cases, positioned broadly in the market place but very few customers will go out of their way to buy green products merely for the sake of it. For this, In-store promotions and visually appealing displays or using recycled materials to emphasize the environmental and other benefits. Promotion Promotion includes paid advertising, public relations, sales promotions, direct marketing and on-site promotions. Green marketers will be able to reinforce environmental credibility by using sustainable marketing and communications tools and practices. 3. Why do firms go green? Firms may choose to green their systems, policies and products due to economic and noneconomic pressures from their consumers, business partners, regulators, citizen groups and other stakeholders(non market environment).Some other reasons may includes: Some scholar claim that Green policies/products are profitable: Green policies can reduce costs; green firms can shape future regulations and reap first mover advantage. Now a days firms are becoming more concerned about their social responsibilities (S.R). They have taken S.R as a good strategic move to build up an image in the heart of consumers. Even the socially responsible firms are getting leverage, whenever they intend to enter into foreign countries. There are example of firms like ITC, HLL (Surf excel) who are heavily promoting them as an environmentally concerned firms, where as there is example of firms who are working in this direction in a silence manner like Coca-Cola, who have invested crores of money in various recycling activities, as well as having modified their packaging to minimize its environmental impact. While being concerned about the environment coke has not use their concern as a marketing tool. Another big organization who is also working in this field without claiming any credit is Walt Disney World (WDW). So we can see that firms in this situation have taken two perspectives: They are using green marketing as marketing tool. They are working in this field without promoting the fact. Change in customers attitude: With increasing concern about environment, consumers attitude towards firms having green policies or green products are becoming motivating factor. Governmental pressure: In all most all civilized countries Govt. has the law to protect the consumers and the environment from the harmful goods or by products and ensure through law that all types of consumers have the ability to evaluate the environmental composition of goods. Govt. established several regulations to control the hazardous waste produced by firms and many by-products of production are controlled through the issuing of various environmental licenses, thus shaping the behavior of organization towards more socially responsible one. Competitive pressure: Competition is the integral part of business; and you cannot over look any competitive action taken by your competitor. So to be in the market you have to have a vigil over your competitors move for marketing its products. Some firms have taken green-marketing as a strategy to build up its image rather than inculcate it as a part of the policy and work silence. In some instances this competitive pressure has caused an entire industry to modify and thus reduce its detrimental environmental behavior. Cost or profit issue:Firms may also use green marketing in an attempt to address cost or profit related issues. Disposing of environmentally harmful byproducts, such as polychlorinated biphenyl (PCB) contaminated oil are becoming increasingly costly and in some cases difficult. Therefore firms that can reduce harmful wastes may incur substantial cost savings. When attempting to minimize waste, firms are often forced to re-examine their production processes. In these cases they often develop more effective production processes that not only reduce waste, but reduce the need for some raw materials. This serves as a double cost savings, since both waste and raw material are reduced. In other cases firms attempt to find end of pipe solutions, instead of minimizing waste. In these situations firms try to find markets or uses for their waste materials, where one firms waste becomes another firms input of production. One Australian example of this is a firm who produces acidic waste water as a by-product of production and sells it to a firm involved in neutralizing base materials. 4. Challenges of Green Marketing Need for Standardization It is found that only 5% of the marketing messages from â€Å"Green† campaigns are entirely true and there is a lack of standardization to authenticate these claims. There is no standardization to authenticate these claims. There is no standardization currently in place to certify a product as organic. Unless some regulatory bodies are involved in providing the certifications there will not be any verifiable means. A standard quality control board needs to be in place for such labeling and licensing. New Concept Indian literate and urban consumer is getting more aware about the merits of Green products. But it is still a new concept for the masses. The consumer needs to be educated and made aware of the environmental threats. The new green movements need to reach the masses and that will take a lot of time and effort. By Indias ayurvedic heritage, Indian consumers do appreciate the importance of using natural and herbal beauty products. Indian consumer is exposed to healthy living lifestyles such as yoga and natural food consumption. In those aspects the consumer is already aware and will be inclined to accept the green products. Patience and Perseverance The investors and corporate need to view the environment as a major long-term investment opportunity, the marketers need to look at the long-term benefits from this new green movement. It will require a lot of patience and no immediate results. Since it is a new concept and idea, it will have its own acceptance period. Avoiding Green Myopia The first rule of green marketing is focusing on customer benefits i.e. the primary reason why consumers buy certain products in the first place. Do this right, and motivate consumers to switch brands or even pay a premium for the greener alternative. It is not going to help if a product is developed which is absolutely green in various aspects but does not pass the customer satisfaction criteria. This will lead to green myopia. Also if the green products are priced very high then again it will lose its market acceptability. 5. Golden Rules of Green Marketing Know youre Customer: Make sure that the consumer is aware of and concerned about the issues that your product attempts to address, (Whirlpool learned the hard way that consumers wouldnt pay a premium for a CFC-free refrigerator because consumers dint know what CFCs were.). Educating your customers: Isnt just a matter of letting people know youre doing whatever youre doing to protect the environment, but also a matter of letting them know why it matters. Otherwise, for a significant portion of your target market, its a case of So what? and your green marketing campaign goes nowhere. Being Genuine Transparent: Means that a) you are actually doing what you claim to be doing in your green marketing campaign and b) the rest of your business policies are consistent with whatever you are doing thats environmentally friendly. Both these conditions have to be met for your business to establish the kind of environmental credentials that will allow a green marketing campaign to succeed Reassure the Buyer: Consumers must be made to believe that the product performs the job its supposed to do-they wont forego product quality in the name of the environment. Consider Your Pricing: If youre charging a premium for your product-and many environmentally preferable products cost more due to economies of scale and use of higher-quality ingredients-make sure those consumers can afford the premium and feel its worth it. Giving your customers an opportunity to participate: Means personalizing the benefits of your environmentally friendly actions, normally through letting the customer take part in positive environmental action Thus leading brands should recognize that consumerexpectations have changed:It is not enough for acompany to green its products; consumers expect theproducts that they purchase pocket friendly and also tohelp reduce the environmental impact in their own livestoo. 6. Green Marketing Cases Interestingly, green marketing continues to be an issue of global interest. In fact, Google Trends reports that, on a relative basis, more searches for â€Å"green marketing† originated from India than from any other country Many companies are adopting green for capturing market opportunity of green marketing. Some cases are: CASE 1: Best Green IT Project: State Bank ofIndia: Green [emailprotected] By using eco and power friendly equipment in its 10,000 newATMs, the banking giant has not only saved power costs andearned carbon credits, but also set the right example forothers to follow. SBI is also entered into green service known as â€Å"Green Channel Counter†. SBI is providing many services like; paper less banking, no deposit slip, no withdrawal form, no checks, no money transactions form all these transaction are done through SBI shopping ATM cards. State Bank of India turns to wind energy to reduce emissions: The State Bank of India became the first Indian bank to harness wind energy through a 15-megawatt wind farm developed by Suzlon Energy. The wind farm located in Coimbatore uses 10 Suzlon wind turbines, each with a capacity of 1.5 MW. The wind farm is spread across three states Tamil Nadu, with 4.5 MW of wind capacity; Maharashtra, with 9 MW; and Gujarat, with 1.5 MW. The wind project is the first step in the State Bank of Indias green banking program dedicated to the reduction of its carbon footprint and promotion of energy efficient processes, especially among the banks clients. CASE 2: Lead Free Paints from Kansai Nerolac Kansai Nerolac Paints Ltd. has always been committed to the welfare of society and environment and as a responsible corporate has always taken initiatives in the areas of health, education, community development and environment preservation. Kansai Nerolac has worked on removing hazardous heavy metals from their paints. The hazardous heavy metals like lead, mercury, chromium, arsenic and antimony can have adverse effects on humans. Lead in paints especially poses danger to human health where it can cause damage to Central Nervous System, kidney and reproductive system. Children are more prone to lead poisoning leading to lower intelligence levels and memory loss. CASE 3: Indias 1st Green Stadium The Thyagaraja Stadium stands tall in the quiet residential colony behind the Capitals famous INA Market. It was jointly dedicated by Union Sports Minister MS Gill and Chief Minister Sheila Dikshit. Dikshit said that the stadium is going to be the first green stadium in India, which has taken a series of steps to ensure energy conservation and this stadium has been constructed as per the green building concept with eco-friendly materials. CASE 4: Eco-friendly Rickshaws before CWG Chief minister Shiela Dikshit launched a battery operated rickshaw, â€Å"E-rick†, sponsored by a cellular services provider, to promote eco-friendly transportation in the city ahead of the Commonwealth Games. CASE 5: Wipro Green It Wipro can do for you in your quest for a sustainable tomorrow reduce costs, reduce your carbon footprints and become more efficient all while saving the environment. Wipros Green Machines (In India Only) Wipro Infotech was Indias first company to launch environment friendly computer peripherals. For the Indian market, Wipro has launched a new range of desktops and laptops called Wipro Greenware. These products are RoHS (Restriction of Hazardous Substances) compliant thus reducing e-waste in the environment. CASE 6: Phillipss Marathon CFL light bulb Philips Lightings first shot at marketing a standalone compact fluorescent light (CFL) bulb was Earth Light, at $15 each versus 75 cents for incandescent bulbs. The product had difficulty climbing out of its deep green niche. The company re-launched the product as Marathon, underscoring its new super long life positioning and promise of saving $26 in energy costs over its five-year lifetime. Finally, with the U.S. EPAs Energy Star label to add credibility as well as new sensitivity to rising utility costs and electricity shortages, sales climbed 12 percent in an otherwise flat market. 8. The Future of Green Marketing The question that remains, however, is, what is green marketings future? Business scholars have viewed it as a â€Å"fringe† topic, given that environmentalisms acceptance of limits and conservation does not mesh well with marketings traditional axioms of â€Å"give customer what they want† and â€Å"sell as much as you can†. Evidence indicates that successful green products have avoided green marketing myopia by following three important principles: Consumer Value Positioning Design environmental products to perform as well as (or better than) alternatives. Promote and deliver the consumer desired value of environmental products and target relevant consumer market segments. Broaden mainstream appeal by bundling consumer desired value into environmental products. Calibration of Consumer Knowledge Educate consumers with marketing messages that connect environmental attributes with desired consumer value. Frame environmental product attributes as â€Å"solutions† for consumer needs. Create engaging and educational internet sites about environmental products desired consumer value. Credibility of Product Claim Employ environmental product and consumer benefit claims that are specific and meaningful. Procure product endorsements or eco-certifications from trustworthy third parties and educate consumers about the meaning behind those endorsements and eco certifications. Encourage consumer evangelism via consumers social and internet communication network with compelling, interesting and entertaining information about environmental products. 9. Some Eco- friendly products in India HANDMADE PAPERS ECO WHEELS ECO-FURNITURE HANDICRAFT PRODUCTS PAPER BAGS 10. Conclusion Now this is the right time to select â€Å"Green Marketing† globally. It will come with drastic change in the world of business if all nations will make strict roles because green marketing is essential to save world from pollution. From the business point of view because a clever marketer is one who not only convinces the consumer, but also involves the consumer in marketing his product. Green marketing should not be considered as just one more approach to marketing, but has to be pursued with much greater vigor, as it has an environmental and social dimension to it. With the threat of global warming looming large, it is extremely important that green marketing becomes the norm rather than an exception or just a fad. Recycling of paper, metals, plastics, etc., in a safe and environmentally harmless manner should become much more systematized and universal. It has to become the general norm to use energy-efficient lamps and other electrical goods. Marketers also have the responsibility to make the consumers understand the need for and benefits of green products as compared to non-green ones. In green marketing, consumers are willing to pay more to maintain a cleaner and greener environment. Finally, consumers, industrial buyers and suppliers need to pressurize effects on minimize the negative effects on the environment-friendly. Green marketing assumes even more importance and relevance in developing countries like India. Live a green life and let the greenery of nature live for ever